Web Designer, Graphic Designer, SMM manager from Kyiv, Ukraine
Websites | SMM | Print | Ads | Presentations | Events | Video | Books
Hello! I’m Nastia, a hands-on marketing designer, SMM-specialist and writer. For the past 6 years, I’ve launched 9 websites, published 2 books, created content and managed ads and social media – Instagram, Facebook, LinkedIn, and YouTube.
6 years of experience
digital marketing, web and graphic design, SMM, print
SMM & Content Creating
for social media, website; AI; PowerPoint presentations, etc
Ads & Promotion
Google Ads, SEO, targeting in SMM, print ads, etc
Animation & Video
animation and motion design, video for YouTube
Courses & Certificates
by Google, Coursera, Genius.Space, Geekle
Design For Conference
Design visuals for website, social media, prints - create outstanding, vivid event identity.
Graphic Design and Website
For medical center created website with unique sets of medical icons and illustrations, design for social media, ads, banners and prints
Medicine
HealthCare
Book Design
Published the first book about rugby in Ukraine, capturing its history and preserving unique memories that might otherwise have been lost.
Side-project
Sport. Rugby. Kyiv
For a legendary Rugby team - website, designs for rugby kit and merchandising, YouTube thumbnails, SMM visuals, ads etc.
Side-project
Art Design + AI
Designing AI-assisted illustrations and visual identity for a personal poetry project: a book, website and Instagram.
Side-project
Print Design
Banners, business cards, info posters, patient information, flyers, merch, ads, and other printed collateral
How to Speak
Presentation & Pitch Deck Design
Create and optimize presentations and pitch decks (Power Point or other) using visual hierarchy, data visualization, and the 10-20-30 Rule.
Polygraphy
Pet & Side Projects
My playground where I experiment, practice, and create visuals outside the usual day-to-day work
Ideas
Launched Websites
I revive the abandoned websites back to life. Refresh. And create the new sites from scratch. There are some no-code websites below for commercial and side-projects that I've recently launched.
Visuals For Pet Projects
Personal concepts created for practice and creative experiments. My curiosity for animation & motion design is below.
Website & Graphic Design for Conferences
Healthcare
Designing for Conferences: Social Media, Web & Print
I still remember the first SOUU conference in Kyiv back in 2009. It's been a long journey.
Today, SOUU brings together Ukraine’s largest professional community of urologists and uro-oncologists.
Having designed and evolved SOUU's website, social media, and conference visual identity over many years, I'd like to share how design works at every touchpoint - from social media and the website to printed materials.
Built the social media presence of the Ukrainian Society of Oncourology (SOUU) from scratch. Helped increase attendance at professional medical conferences by 6× over four years using only organic channels.
Website | SMM Strategy | Graphic Design | Event promotion | Video editing
Designing conference experiences people remember, share, and return for.
Design Responsibilities
Website design & maintenance (UI design, updates, landing pages)
Social media design for Facebook, Instagram, LinkedIn, YouTube, Telegram, Viber, and email campaigns
Event branding materials: invitations, conference agendas, programs, certificates, badges, and promotional assets
Conference campaign design: speaker announcements, event highlights, and post-event recap visuals
Marketing assets: banners, website graphics, YouTube thumbnails, presentation templates, covers, and print materials
Website Design & Refreshing. Launch
2018
2023/24
Event Page Design
The central source of information for members beyond social media. E-mails notification is used as well.
Design for Conference: website, print and social media
Design Decisions for a Medical Center Kyiv UA
Medicine
Design for medical center
Digital advertising assets for Google Ads and Google Business Profile
Graphic design for marketing materials: brochures, banners, business cards, patient information leaflets, and other printed collateral
Visual content design for clinical case studies, educational campaigns, patient stories, and medical events
Video editing for YouTube and social media platform; animation.
Designed digital and print marketing materials for a medical center specializing in uro-oncology and reconstructive urological surgery.
Website design & maintenance (launch website, responsive layouts, landing pages, copyrighting, reviews)
Graphic design for sets of unique icons and medical illustrations used for website and SMM design
Social media design for Facebook, Instagram, LinkedIn, and YouTube, visuals for thumbnails
Site | SMM | Graphic Design | Video
Do's and Don'ts of Social Media Banner Design
How to Avoid Banner Blindness
Overload banners with text or multiple messages. (Exception: informational posts such as event announcements, where essential details - what, when, where, and who - need to appear in a single layout.)
Overuse icons, shapes, decorative elements, or brand colors that compete with the main message.
Rely on generic stock layouts or obviously AI-generated imagery that audiences quickly scroll past.
✔ Do
Use one clear message - establish a strong visual hierarchy with large headlines and supporting text.
Keep text concise and easy to scan - aim for 2–4 short lines and emphasize key words using color, weight, or highlighted backgrounds.
Prioritize real people, faces and authentic photography over generic graphics or stock images.
Use AI to enhance, not replace, photography - extend backgrounds, improve composition, or create additional negative space by zooming out.
✘ Don't
Live Content takes many forms: Reels, patient testimonials, conference photos, case-study carousels, videos from webinars and live broadcasts.
The primary purpose of social media isn't to maintain a perfectly curated grid - it's to help people quickly find relevant information, engage with content, and build trust in what they see.
P
This is example of banner blindness. I went through this phase myself between 2020 and 2023, when our social media feed relied heavily on polished graphic banners.
In practice, however, I found that people engaged far more with authentic photos, videos, real faces, and content that felt natural rather than looking like another advertisement.
What's visually appealing to a designer isn't always what performs best on social media.
O
Anatomy of Banner Design
Example: Professor Eduard Stakhovsky, a leading Ukrainian uro-oncologist and key note.
Design for Ukraine's First Rugby Club
Sport
How to Design for a sport team
Working with a sports club means creating a consistent visual identity across digital platforms, match days, merchandise, and printed materials - often with limited budgets and tight deadlines.
Designed visual content for Instagram, Facebook, and YouTube, including posts, Reels, photos, and videos.
During my collaboration with Ukraine's first rugby club about SMM, the Instagram audience grew 8× and the Facebook audience 4×, using organic content only.
Side-project | Website | SMM | Graphic Design | Video | Print & Kit | Book
Print Ads Design
Designed banners, flyers, business cards, flags, pennants, match-day materials, and promotional merchandise for tournaments and club events.
Merchandise Design
Created branding and graphics for team kits, training apparel, backpacks, caps, T-shirts, and other club merchandise.
Book Design & Publishing
Wrote, designed, and published the first book about rugby in Ukraine, delivering the project under a challenging deadline and with limited resources.
When Design and SMM really solved business tasks
Website Design & Maintenance
Designed and maintained the club's website, showcasing its history, achievements, news, and partners.
The website helped attract sponsors, engage volunteers, and contributed to bringing three British players to the club - a unique achievement for Ukrainian rugby since 2022.
Match-Day Graphics & Social Media Design
Created promotional graphics for rugby matches and club events, including responsive layouts for Instagram and Facebook posts, Stories, YouTube thumbnails, and other digital formats.
Video Editing & YouTube
Designed YouTube thumbnails and edited match highlights, interviews, promotional videos, and Shorts to increase audience engagement.
Today, the club's social media reaches virtually the entire active Ukrainian rugby community online.
Book
How to Design a Whole Book Under a Tight Deadline
The book was finished just in time for the coach's 80th birthday celebration, where it was officially presented to the Ukrainian rugby community.
More than a biography, it preserves the history of rugby in Kyiv and Ukraine through the eyes of one of the people who helped shape it. Without this project, many of those memories might have been lost. Today, they live on in a limited-edition book.
Side-project | Book Design | Graphic Design | Copyrighting
The book Rugby Is Our Life became one of the most challenging projects of my career.
A hired specialist unexpectedly left the project after recording interviews with the book's main character. All that remained were hours of audio recordings and several draft pages that the coach had declined.
I took over the project from that point - organizing the material, writing and editing the content, designing the layout, and preparing the book for print, all under a tight deadline.
It took me three months, alongside my full-time work (as it was side-project), to complete the book and prepare it for publication.
The authors of the idea didn't believe I would make it until the very end, until they held the paper copies in their hands.
Design for Author's Poetry Brand
Building a Personal Brand Through Content and Visual Storytelling
Poetry
TASK: to create breathtaking visuals for minimum costs for a project of non-classic poems through ➜
➤ blog
➤ site
➤ book publishing
DESIGN SOLUTION: to create illustrations using ai-technology (Midjourney, Krea, ChatGPT) that opens new horizons of creativity and productivity.
View some design solutions below
How to create illustration for a Poetry Book using AI
Side-project | Book Design | Graphic Design | Copyrighting
Design is Experiments
Think Outside the Frames
Digital Tools
Technologies & Skills
Websites. Graphic design.
the main focus on usefulness and information
Event design. Presentations
creating pitch-decks, agendas, anouncements, enhancing Power-Point presentations for speakers etc
Design for SMM. Video
the main focus is on bright and informative layouts to pay attention
Printing stuff.
outside the digital world working with printing materials is still actual
About me
I am Anastasiia, or shortly Nastia, a hands-on marketing designer and content creator.
I help companies, organizations and personal brands to grow online and get benefits from this without extra costs.
I work with information and design.
For the past 6 years, I’ve launched 9 no-coding websites, published 2 books, managed social media – Instagram, Facebook, LinkedIn, and YouTube - and printed stuff to promote organizations, companies, and personal brands in healthcare, medicine, sports, events, and the arts.
I use websites, social media, content, and advertising to tell other people what you do.
© 2026 Anastasiia Dziubych. Design. SMM
Certificates
UI/UX Global Summit'23 vol.2 📑
UX Design by Google, Coursera 📑
WEB-designer | 3.0 by Genius.Space 📑
Native advertising by Prometheus 📑
Social Media Marketing by Coursera 📑
etc